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Walmart Launches Second Annual "12 Days of Giving" Campaign

It takes just a few minutes to fill out the nomination form, but the results can change lives.

Today, Walmart kicks off the 2012 “12 Days of Giving” campaign by calling on Facebook users to once again nominate the nonprofits that are making an impact in their local communities and need support. Each of the “12 Days” will focus on a different giving theme, including hunger, military assistance and disaster relief. For example, the campaign empowers Americans to recognize nonprofits like those providing much needed aid to the victims of this week’s devastating storm in the Northeast as well as those supporting the communities affected by other weather events and wildfires earlier this year. The winning nonprofits will receive a portion of a $1.5 million grant.

Starting today through Nov. 18, users can visit the Live Better tab on Walmart’s Facebook page to nominate a nonprofit providing basic needs in their communities. Here’s how it works:

  • Visitors nominate local organizations by submitting a 200-word description, including the nonprofit’s impact in its local community.
  • Participants also can submit photos illustrating how the nonprofit helps families make ends meet; a gallery on the page will highlight submissions throughout the campaign.
  • A panel from Walmart will review submissions and select the winners.
  • Grant recipients will be announced daily on Facebook and Twitter from Dec. 10 to Dec. 21.
Last year, Purple Heart Homes, was the recipient of a grant from Walmart that helped supply heat to the home of a disabled veteran’s family and materials to help retrofit homes for other veterans in need. Several other charities also received grants that helped make a huge difference for many people.
We are always looking for ways to give back, especially within our community! This year, I think we might try come bigger community projects and really involve the kids more.
For more information about Walmart’s 12 Days of giving, or the Walmart Foundation, check out  www.walmart.com/livebetter and http://foundation.walmart.com/.

I am a participant in the Walmart Moms program. Walmart provided me with compensation for my time and efforts on this post. Participation in this program is voluntary. As always, all opinions are 100% my own.

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