Recently, Walmart announced the launch of Shopycat, the first social shopping app from its recently-formed @WalmartLabs unit. Shopycat gives Facebook’s 800 million users the ability to quickly find gifts for friends and family based on their tastes and interests as they rush to finish their holiday shopping. The app uses social data to recommend items from Walmart.com, Walmart stores and other sites including RedEnvelope, Barnes & Noble and ThinkGeek.
Shopycat is designed to trigger gift ideas for friends ranging from music, books and movies to games and electronics making gifting more fun and saving on time and the pressures of discovering the perfect gift. A friend who might have shared interests in the movie “Super 8,” yoga and parenting, will have Shopycat recommend an exclusive edition of the movie, a fashionable yoga mat tote bag and a book on scream-free parenting. For people who are not active on Facebook with their likes and interests, Shopycat will recommend gift cards from Walmart.com as well as iTunes, Starbucks and Zynga.
With Shopycat, users can:
– Find and buy gifts for friends. See customized gift recommendations for any friend on Facebook, quickly get product information and purchase items from Walmart.com for home delivery or see availability at your local Walmart store and drive over to purchase the item.
– Get the gifts you really want: Under the “My Info” tab, you see what Shopycat is recommending to your friends as gifts to get for you. Update your profile and interests to receive the gifts you want.
– Shop for gifts based on general interests: For friends who have general interests such as “golf,” get recommendations and purchase items that any golf enthusiast might like such as a book on “501 Answers to Golf’s Most Intriguing Questions” or the “Golf Liar’s Dice” game for post-golf relaxation.
– Invite friends: Invite your friends into Shopycat to share interests and get gift recommendations.
Shopycat is available immediately at www.facebook.com/shopycat.
httpv://youtu.be/PlMEWCKouAE
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