So, I just recently heard some really good information I thought I should share. I posted last year about Store Brand Infant Formula Manufacturer, PBM Products Inc taking Mead Johnson to court over false advertisement claims… and winning… Of course, Mead Johnson appealed that verdict. Well, store brand infant formulas won a major victory this week when a U.S. Circuit Court upheld that $13.5 million false advertising claim against Enfamil maker Mead Johnson.

In case you didn’t see the original post, the case centered on the successful argument by PBM Products, Perrigo’s Store Brand Formula business, that Enfamil’s advertisements of superiority to store brand formulas were false and misleading because store brand formulas offer the same nutrients at the same levels as Enfamil. Enfamil had sent out mailer ads to people nationwide saying their formula was the only formula that contained DHA & ARA, when that was in fact, completely untrue.

“As the litigation history of the parties demonstrates, despite having twice been restrained from disseminating misleading advertising, Mead Johnson continued to do so,” Circuit Judge Andre Davis wrote. “PBM cannot fairly compete with Mead Johnson unless and until Mead Johnson stops infecting the marketplace with misleading advertising.”

“The Court has made it clear that national brand and store brand suppliers are entitled to fairly compete and advertising abuses will not be tolerated,” said Perrigo Chairman and CEO Joseph C. Papa in a statement. “We also appreciate the Court’s recognition that PBM could lawfully compare its products to national brand products.”

More information can be found in Business Week.

For any parents out there who have been concerned about whether or not to make the switch from name brand to store brand formula, be assured, you CAN save up to 50% off of those name brand prices if you make the switch to Store Brands. We used Parent’s Choice formula when our girls were on baby formula, and it was great for us. We knew they were getting the nutrition they needed and we were saving so much money. We were able to use those savings to buy other things the girls needed, like diapers, clothing, etc.

* Everyone knows that Breastmilk is best for baby… This post is strictly information for those who have already made the decision to feed formula for their own personal reasons.

* I work with Parent’s Choice on many projects, and am being compensated for my time and efforts in writing this post. We did use Parent’s Choice formula when my girls were little, and I love to tell everyone about the great savings and our personal experience with it. Opinions are 100% my own.