EA SPORTS Active Launch in New York

 

 

 

You Are Invited!

 

EA SPORTS is set to kick off a new craze in home fitness with EA SPORTS Active hitting stores on May 19^th! This interactive and customizable home fitness product for the Nintendo Wii that gives you the benefit of a “personal trainer in a box.” In celebration of the company’s first product release in a line of virtual fitness products, we’d like to invite you to on Monday, May 18 to experience  EA SPORTS Active for the first time or again!

 

WHAT: Celebrate our launch with us! Come experience EA SPORTS Active first hand, and meet the first 12 people from across the country who have completed the 30 Day Challenge using Active (and hear their incredible weight loss stories)!

 

WHEN: Monday, Mayå 18

• Media demos and interviews from 2pm – 6pm
• Happy Hour from 6pm – 7pm

 

WHERE: New York Marriott Marquis (1535 Broadway at 46^th); Sky Lobby on the 16^th Floor

 

WHY: Come to the event to:

• Get a demo of EA SPORTS Active from EA SPORTS spokespeople and our 12 challengers
• Talk to people who have used the program’s “30 Day Challenge” to discuss their results and tips for using the program

• Take home EA SPORTS Active – all attendees will walk out the door with the product.

 

To get to know the stories of our 12 challengers, log onto www.easportsactive.com/thirtyday.action. RSVPs are requested with a general arrival time. If you have any questions about EA SPORTS Active or are interested in attending this event, please contact me at acubitt@ea.com or Alexa Waltz at alexa.waltz@fleishman.com.

 

Thanks,

 

EA SPORTS Active PR Team

 

www.easportsactive.com.